22. June 2015
von Blackbam
If creating websites for local businesses which have a local store or something similar it is recommendable to use some geo optimization techniques. Using GEO optimization makes your website being found easier by customers which may be actually interested in what you have to offer. According to surveys 25% of commercially motivated searches on the internet are related to local offers. Therefore I am using two techniques for this purpose:

1. GEO Meta Tags


    <!-- GEO TAGS -->
    <meta name="geo.region" content="..." />
    <meta name="geo.placename" content="...." />
    <meta name="geo.position" content="..." />
    <meta name="ICBM" content="..." />

2. Google Local Search Optimization


    <!-- Google Local Search -->
    <div itemscope itemtype="http://schema.org/LocalBusiness" style="display:none;">
    <a itemprop="url" href="..."><div itemprop="name"><strong>...</strong></div></a>
    <div itemprop="description">...</div>
    <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
    <span itemprop="streetAddress">...</span><br>
    <span itemprop="addressLocality">...</span><br>
    <span itemprop="postalCode">...</span><br>
    <span itemprop="addressCountry">...</span><br>
    </div>
    <div itemprop="geo" itemscope itemtype="http://schema.org/GeoCoordinates">
        <meta itemprop="latitude" content="..." />
        <meta itemprop="longitude" content="..." />
    </div>
    </div>
Improvement ideas in the comments are welcome 🙂
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Dieser Eintrag wurde am 22. June 2015 um 16:16 in der Kategorie SEO veröffentlicht. You can book the comments for this article RSS 2.0. Feedback, discussion, commendation and critics are welcome: Write a comment or trackback.


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